IS THIS THE WORST ATTEMPT AT VIRAL MARKETING EVER? A couple of days ago, a company called Popchips were kind enough to send me a big box of free crisps. I always feel a little guilty not giving a brand coverage if they’re nice enough to send me something for free, so here is a look back at some of Popchips’ attempts at viral marketing. Which, I can fairly confidently say, is the worst viral-marketing campaign executed by any company ever. Read the full article here

IS THIS THE WORST ATTEMPT AT VIRAL MARKETING EVER?

A couple of days ago, a company called Popchips were kind enough to send me a big box of free crisps. I always feel a little guilty not giving a brand coverage if they’re nice enough to send me something for free, so here is a look back at some of Popchips’ attempts at viral marketing. Which, I can fairly confidently say, is the worst viral-marketing campaign executed by any company ever.

Read the full article here

Posted |